Branding Health Check Quiz Branding Health Check Quiz It is important to be honest with your answers. Name: Email: 1. Does your business have all the customers/clients you need? (1) No, currently well below required (2) Could do with acquiring more (3) About 3/4 potential (4) Enough clients, want more revenue (5) Brim full and flourishing 2. Does your business have a clear USP or ‘Special Service’? (1) Not really (2) Exists but clients need reminding (3) Clients know and are clear about it (4) Clear USP, regularly promoted (5) USP embedded in all marketing 3. Is ALL your marketing material clearly connected (printed & digital)? (1) Only some (2) Important documents are branded (3) Logos/colours appear on everything printed (4) Branding on all materials, USP on some (5) All materials clearly connected, USP at forefront 4. Roughly what % of turnover is spent on marketing? (1) 20–25% (2) 15–20% (3) Less than 7% (4) 10–15% (5) 7–10% 5. In the last 2 years, have you introduced new products/services? (1) No (2) Yes, little/no success (3) Yes, some success (4) Yes, successful with notable revenue increase (5) Yes, hugely successful and still growing Submit 0% Download My Results (PDF) Scoring System 21–25: Strong brand, only small tweaks needed. 15–20: Reasonable but room for improvement. 10–14: Brand needs more work, scope to grow revenue. 5–9: Significant improvements required, act soon. 0–4: Critical – immediate action needed.